Snap-a-Meme Privacy Policy

Last updated: 26 July 2025

Snap-a-Meme (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our app.

1. Information We Collect

We may collect the following categories of data:

  • Account Information: Email or social login ID (Google, Apple) for authentication.

  • Device Information: Device identifiers (e.g., Advertising ID, IP address), app version, operating system.

  • Usage Data: Interactions with features, error logs, and crash reports (via Firebase Crashlytics).

  • Uploaded Content: Images you upload for meme creation (stored temporarily and deleted after processing).

  • Generated Content: Memes created in-app, stored in your account if you choose.

  • Purchase Information: In-app purchase receipts and transaction history (processed via Apple App Store, not stored by us).

  • Advertising Data: Device advertising identifiers and related ad measurement data (if you consent to tracking).

  • Support Data: Information you provide if you contact us for support.

We do not knowingly collect personal data from children under 13.

2. How We Use Your Data

  • To provide and improve meme generation features

  • To authenticate users and secure accounts

  • To process in-app purchases and subscriptions

  • To deliver and measure advertising (if you consent)

  • To detect, prevent, and address technical issues and abuse

  • To comply with legal obligations (e.g., tax retention)

3. Legal Basis for Processing (EU/UK GDPR)

We rely on the following lawful bases:

  • Performance of a contract: To provide app functionality and purchases.

  • Consent: For personalized advertising and notifications.

  • Legitimate interests: For analytics, service improvement, and fraud prevention.

  • Legal obligations: To comply with accounting, taxation, and law enforcement requests.

4. App Tracking Transparency (ATT) & Advertising

Snap-a-Meme integrates Google Mobile Ads. In line with Apple’s ATT framework, you will see a prompt:

“Snap-a-Meme uses this to deliver personalized ads that support the app.”

  • If you accept, we and our ad partners may access the IDFA (device advertising ID) for personalized ads.

  • If you decline, ads will still appear but not be personalized.

You can change this setting anytime in your device’s iOS Settings → Privacy & Security → Tracking.

5. Data Retention

  • Uploaded images: Deleted within 30 minutes of processing.

  • Generated memes: Stored until you delete them or your account.

  • Crash reports & logs: 90 days.

  • Analytics: Aggregated and anonymized after 24 months.

  • Purchase records: Retained 7 years for legal compliance.

  • Support requests: Up to 3 years or until resolved.

6. Sharing of Data

We do not sell your personal data. We may share data with:

  • Service providers: Cloud hosting, analytics, and crash reporting.

  • Advertising partners: Only with your consent to tracking.

  • Legal authorities: If required by law.

7. International Data Transfers

We may transfer your data outside the EU/UK. When we do, we use standard contractual clauses (SCCs) or other safeguards to ensure adequate protection.

8. Your Rights (EU/UK GDPR)

You have the right to:

  • Access: Request a copy of your personal data.

  • Rectify: Correct inaccurate or incomplete data.

  • Erase: Request deletion of your data (“right to be forgotten”).

  • Restrict: Limit how your data is processed.

  • Portability: Receive your data in a structured, machine-readable format.

  • Object: Object to processing based on legitimate interests or direct marketing.

  • Withdraw consent: At any time, without affecting the lawfulness of prior processing.

To exercise these rights, contact us at: privacy@snapameme.com